The purpose of Digital Asset Management is to access and share your media assets across the enterprise, and often to outside partners. There are two key elements to DAM: (1) Organization of media, and (2) Presentation of media. The media portal is the vehicle through which you present your assets to the enterprise and/or to the outside world. The media portal is just as important as the organization -- each depends on the other for successful media management.
The media portal can be a simple search, display and retrieval system; or it can be a portal that follows a complex set of business rules that you provide. Media is automatically organized to follow these business rules, and users are given privileges that are based on the rules as well. The portal can be an intranet, an extranet, or a full B2B or B2C website.
In addition, 20/20 Software provides complete commerce solutions for licensing digital media. If you have the ability or desire to monetize your content through digital licensing, 20/20 Software can provide all the tools.
If you are on the fence about whether and what type of DAM software you need, talk to 20/20 Software about our DAMless DAMS™.